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BD Prime

Expert Guidance

BD-Prime™

Our BD-Prime™ prime representation offering is unique and ideally suited for assisting a company’s channel and geographic expansion plans, especially into India. WaxWing Group will aid your sales incubation to scale up the business as a true partner, burdening much of the risk associated with expansion into new markets with our flexible remuneration programs. Although we prefer to be your long term partner, once successful we can also transition the territory back to you if you wish to go direct.

Would your business answer “Yes” to any of the questions below?

  • Do you want to grow yet avoid ‘taking your eye off the ball’ of your daily business?

  • Do you want to enter new markets and/or scale your business globally
    Do you wish your early days of a new global growth program could be as mature and stable as your existing business? 

  • Would you like to have a Business Development Leader that you could speak to on the same level, and have confidence in driving your growth?

If Yes, then WaxWing Group can help. We can be your one stop destination for adding longer term value to your enterprise. And we can begin today!

The thought behind BD-Prime™:

The BD-Prime™ program was conceived based on the principle that SMEs, Start-Ups and Early Stage companies are at the very core of every successful economy, and yet face unique and fundamental challenges that limit their growth rate. Typically they are under-capitalized, under resourced and constantly challenged with “the Chicken or the Egg” questions around Sales expansion:

  • Do I wait for sales to self fund a new position, or fund a sales infrastructure to go and get sales?

  •  “When should I invest” and  “When should I expect a return on that investment?”  


Without an intimate knowledge of the market or the talented resources to get the answer one needs…these companies are shooting in the dark. The dynamics of today’s globally competitive  and complex business environment has driven practically all firms to focus on their core activities and partner with others to fill the gaps and execute certain functions more effectively. 

Like the Waxwing bird itself, BD-Prime™ exemplifies our vision and brand values of engaging in mutually beneficial partnerships that will add long-term value to you, our client.

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