Portfolio AND PRoDUCT Rationalization

• Has a focus on growth and incremental margins led to portfolio proliferation?

• Is the sales team struggling to focus and manage the wide range of the portfolio? Are your customers confused?

• Are the business leaders relying on new SKU adds for incremental revenue ?

• Are the plants eager to add products to utilize capacity?

• Are product plans short on life cycle management strategies?

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If any of the above resonates with your business then portfolio rationalization is a strategic imperative. Rationalization is a key strategic tool and drives many a value creation programs, even for non-widget software firms - here is an example of a hedge fund hinging its plan on the same for Citrix, a software major: 

https://www.businesswire.com/news/home/20150611005626/en/Elliott-Sends-Letter-Citrix-Board-Directors 

 

As part of its best in class product management practices WaxWing provides bespoke services around portfolio rationalization that address conflicting business priorities, reduce complexity, and generate savings.

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Review couple of our representative case studies, and give us a call to discuss how we can help in streamlining the portfolio to improve the profitability and overall team productivity.