Commercial Excellence - CE

• Are you frustrated that the team is doing the same things year after year and expecting different results, and that there are no best practices at play to drive revenue?

• Do you want to see higher ROI from your ‘revenue generation’ team?

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CE broadly covers all the critical levers driving revenue. Most times one has to ‘right the ship’ before steering the organization towards a new future or transformation. While CE could be subject to many nuances, both by the service provider as well as the company adopting it, we at WWG have very specific points of view on what constitutes CE, and how it is critical to driving sustainable top line growth. With CE, WaxWing shifts the focus to an outside in perspective and reinvigorates targeted commercial processes in real time.

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Take Vertical Markets and Portfolio positioning for example: to compete effectively there has to be a clear vertical market positioning strategy- retrench, reposition or reprice. With ever changing market dynamics some markets and products needs a competitive pricing strategy whereas in others one may need a revamped product positioning strategy. Commercial Excellence is foundational and a fundamental tool to a sustainable competitive advantage.

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Every CE program is unique in terms of timing and key areas of focus, given its execution is subject to the current situation of a business/company. However, there will be some common elements no matter the company size, industry or situation. On one hand, CE implies the need and drive for sustainable change around business practices while on the other we are also looking for immediate quick wins, both to bolster the bottom line as well as to gain broad organizational buy-in. Unless it’s a turnaround of a cash losing company, CE per WWG’s methodology is typically driven in phases for maximum leverage and impact, in a very defined and compact time period.

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Give us a call to discuss how we can help in identifying and institutionalizing the elements of CE as needed by your business.

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