Testimonials

Fortune 1000 Industrial

Waxwing Group successfully instituted a major transformation at this client. They had implemented 'Manufacturing Excellence' and yet struggled to grow. Post WWG's work they were rewired to achieve their full growth potential.

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"We engaged Ratna Reddi of the Waxwing Group as a member of our leadership effort with the first mission to understand why our growth had stalled and what we could do about it from an execution point of view. Within two months of working closely with the global marketing and sales team, the term “Commercial Excellence” or “CE” became synonymous with Ratna’s analysis and findings regarding the need for improving our commercial effectiveness across sales, marketing and our support functions. 

I want to thank Ratna for his analyses, insights, advice and support. His outside perspective has enhanced our ability to see opportunities for improvement and make our organization much more efficient and effective at driving top line growth. I know I speak for many when I say we miss his constant drive, humor and relentless pursuit for aspiring to be best in class."

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President

Fortune 1000 Industrial

Waxwing Group has worked with this client from the very beginning - and we’re happy to be their partner throughout their journey. Together, we have achieved outstanding results, and it has been a pleasure to watch their business grow.

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"I worked under the leadership of Ratna for over a year at Client when his firm WaxWing group was hired to design and implement best in class Product Management and improve Profitability. I specifically worked with him on Product Pricing and Rationalization and found him to be extremely insightful and knowledgeable on these subjects. Ratna provided a full spectrum approach from a top level logical stepwise process methodology he applied to executing projects, to how to run detailed analytics of the business, and to driving global change management. I found his guidance useful in many other areas of work and consider him both a personal and business mentor. 

Ratna was effective at transferring his expertise across a wide array of global client teams, and leading and motivating all with his highly energized personality. He was able to seek out and mobilize client employees at all levels from senior executives down to the rank and file and make everyone realize that they were important team members working on exciting projects that made a real difference to the business. 

With Ratna’s help, we were able to deliver on key objectives beating our rationalization goals and achieving a real breakthrough in culture change with the sales force, to improve our pricing approach by using customer segmentation and value capture that was previously lacking. WWG provided best in class templates, tools and playbooks that our organization will rely on a continuous basis. Ratna has much to offer with his business process methodologies that can be both transformative and result driven, giving concrete results that would be beneficial to any organization looking to improve how they do business."

Director, Product Management

Fortune 1000 Industrial

This client approached us for consultation on a variety of Product Management and Profitability Improvement issues. Our collaboration has been truly remarkable, and we’re thrilled to see this business thrive as a leader in their industry.

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"Ratna is a very experienced business leader with background and expertise in many fields. At (client) his firm WWG provided guidance, leadership and support for pricing, product rationalization and M&A activities as well as general business advice. But his very broad background working at an executive level means he can contribute across a wide spectrum of commercial and manufacturing operations."

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VP / General Manager