Strategic Pricing

• Do your customers value the service you provide?

• Are you realizing the full potential of your products and services?

• Does your sales team build targeted customer action plans that highlight value by customer?

• Do your sales and product management teams work in tandem when it comes to pricing and follow a common playbook?

 

Strategic Pricing is the key to unlocking the full value of the portfolio. Peanut butter pricing is a thing of the past. Effective pricing, as our work has shown time and again, comes from multi-level segmentation, quantifying the value we create for our customers and tracking our efforts. WWG's proven methodology on value based segmentation driven pricing is highly analytical, rigorous and customized to your business drivers. Strategic Pricing is not a one time annual event but an ongoing part of efficient portfolio management. While we can’t boil the ocean every time we can realize incremental cash flows by being proactive on segmentation, price sensitivity analysis and choices thereof for a given year.  Upfront value selling doesn’t reduce pricing realization opportunities as we have validated, and in fact they go hand in hand. An understanding of the drivers of customer behavior, portfolio differentiators and resultant segmentation forms the basis of effective realization.

 

Give us a call today to learn more and discuss how we can help institutionalize strategic pricing.

​

​