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Case Study 1

Select Product Management case studies include portfolio management and portfolio repositioning among others. Here is a case study of high impact portfolio repositioning. Client, a global leader in industrial technology was looking to improve the cost position of recently launched product and sunset the older portfolio. WWG conducted detailed diagnostics of their plans, identified the gaps in the cost down plan and developed and launched a comprehensive portfolio repositioning strategy.

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​Client:

Industrial Technology

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Situation:

As part of an overall product rationalization plan WWG was asked to evaluate the cost down and relaunch plans, and lead the sunset of a legacy portfolio. This product group was a high margin $165M global franchise with several moving pieces. Client team was focused on ‘Design’ stage of cost down of product group, rationalization of legacy products and relaunch of product.

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Action:

  • WWG identified and executed several pieces of the project  that were unaddressed including:

    • base analysis of transition

    • SKUs overlap and customer contracts

    • global implementation plans

    • preservation of high margin consumables product line business

    • a well thought out portfolio strategy

  • Transitioned project beyond ‘design of cost down’ phase and established a portfolio strategy for effective product management. Initiated structured portfolio analysis, and developed and launched a flanking / defend strategy.

  • Reset program for multiple product launches - 3 to drive flanking strategy.

  • Established as a global program given scope of impact that covered 6,863 SKUs and 5,333 customers.

  • Launched a global cross functional team approach to launch/sunset; and improve time to launch. Realigned accountability and developed detailed project plans.

  • Added a program to mitigate patent expiration of current product line of consumables and initiated the development of a new ‘defend’ product- projecting $119 cumulative and $20M incremental over 10yrs in revenue protection.

  • Analyzed and built a cohesive transition / rationalization plan by End Users and OEMs.

  • Conducted deeper segmentation of end users and built a bottoms-up Sales Action Plans (83% of sales from 10% of customers).

 

​Result:

  • Improved portfolio margins, aftermarket retention, and reduced SKU & Operations complexity.

  • Led to the biggest product launches in company’s history.

  • Protected and expanded a high margin $165M core portfolio.

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Case Study 2

Select Product Management case studies include portfolio management and portfolio repositioning among others. Here is another case study of high impact portfolio management.

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Client:

Fortune 1000 Industrial

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Situation:

Client, a global leader in their industry with a history of innovation was looking to refocus the organization on a core portfolio for growth and profitability. Healthy margins deter portfolio rationalization and yet growth drives SKU proliferation and complexity.

 

Action:

  • Conducted diagnostic to establish baseline:

    • No active rationalization program in place, and elimination is ad hoc for mature or declining stage products

    • NPD Derivatives proliferation but no active ‘obsolete’ plans

    • Published Parts > Sales SKUs

    • 15% of portfolio <20% GM

    • Unsold YoY products = 27%

    • Level of product overlap among the business units, and scope of 'orphan' products

  • Established Optimized Portfolio as a strategic goal – reducing proliferation and rationalizing logically.

  • Customized and deployed globally WWG’s proprietary 10 step best-practices methodology to analyzing and rationalizing a portfolio, one that focuses on accurate data mapping, strategic fit, back end savings and a global team

  • Developed and implemented detailed checklists by key functions and business units.

  • Assigned product ownership for 'orphan' products

  • Led plant kaizens to standardize identification of back end savings with and without major footprint changes.

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Result:

  • Executed program globally in two distinct phases to exceed the goal deployment (GD) goal of 10% elimination across the portfolio, with minimum disruption to business:

    • Phase 1 low value low frequency product driven rationalization

    • Phase 2 Strategic Fit driven product rationalization

  • Retained majority of the revenue with substitution plans.

  • Institutionalized the strategic role of portfolio rationalization in managing a high impact portfolio.

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